B2B2C | Growth
Savings Calculator for a Leading Comparison Portal
Simplifying complex data to inspire action and generate quality leads
2 weeks
fully designed Prototype
4.68 M
monthly users reach
Scalable
for future partnerships
Solar savings calculator
B2B2C | Growth
Savings Calculator for a Leading Comparison Portal
Simplifying complex data to inspire action and generate quality leads
2 weeks
fully designed Prototype
4.68 M
monthly users reach
Scalable
for future partnerships
Solar savings calculator
B2B2C | Growth
Savings Calculator for a Leading Comparison Portal
Simplifying complex data to inspire action and generate quality leads
2 weeks
fully designed Prototype
4.68 M
monthly users reach
Scalable
for future partnerships
Solar savings calculator
Product
B2C Website
Industry
Energy, Greentech, Consumer Services
Timeline
2 weeks Q3 2024
My role
UX & UI Design, Lead Generation
Tools
Figma, Miro
Challenge
Homeowners often struggle to understand the costs and benefits of solar energy tailored to their needs. As part of a strategic partnership between zolar and Verivox, we identified an opportunity to address this gap by creating an embedded tool to educate users on potential savings and drive more leads.
Approach
Through workshops with stakeholders from both companies, we mapped out the user journey. I designed a PV calculator that would allow homeowners to calculate savings, view interactive insights on cost and performance, and therefore gain confidence to submit their data for a personalised zolar proposal.
Key Insight
A lightweight iframe solution allowed us to demonstrate business value quickly, proving that lean MVPs can unlock large-scale B2B collaborations.
Product
B2C Website
Industry
Energy, Greentech, Consumer Services
Timeline
2 weeks Q3 2024
My role
UX & UI Design, Lead Generation
Tools
Figma, Miro
Challenge
Homeowners often struggle to understand the costs and benefits of solar energy tailored to their needs. As part of a strategic partnership between zolar and Verivox, we identified an opportunity to address this gap by creating an embedded tool to educate users on potential savings and drive more leads.
Approach
Through workshops with stakeholders from both companies, we mapped out the user journey. I designed a PV calculator that would allow homeowners to calculate savings, view interactive insights on cost and performance, and therefore gain confidence to submit their data for a personalised zolar proposal.
Key Insight
A lightweight iframe solution allowed us to demonstrate business value quickly, proving that lean MVPs can unlock large-scale B2B collaborations.
Product
B2C Website
Industry
Energy, Greentech, Consumer Services
Timeline
2 weeks Q3 2024
My role
UX & UI Design, Lead Generation
Tools
Figma, Miro
Challenge
Homeowners often struggle to understand the costs and benefits of solar energy tailored to their needs. As part of a strategic partnership between zolar and Verivox, we identified an opportunity to address this gap by creating an embedded tool to educate users on potential savings and drive more leads.
Approach
Through workshops with stakeholders from both companies, we mapped out the user journey. I designed a PV calculator that would allow homeowners to calculate savings, view interactive insights on cost and performance, and therefore gain confidence to submit their data for a personalised zolar proposal.
Key Insight
A lightweight iframe solution allowed us to demonstrate business value quickly, proving that lean MVPs can unlock large-scale B2B collaborations.
Process
Strategic Context and Goals
In mid-2024, zolar entered strategic discussions with Verivox, Germany’s second-largest comparison portal, with over 4.68 million monthly visitors at that time. The goal was to co-create an embedded tool to show homeowners their potential savings with a PV system and generate qualified leads for zolar’s sales funnel. Verivox’s vision of a transparent and accessible energy market aligned with zolar’s mission to drive sustainable energy adoption.
Process
Strategic Context and Goals
In mid-2024, zolar entered strategic discussions with Verivox, Germany’s second-largest comparison portal, with over 4.68 million monthly visitors at that time. The goal was to co-create an embedded tool to show homeowners their potential savings with a PV system and generate qualified leads for zolar’s sales funnel. Verivox’s vision of a transparent and accessible energy market aligned with zolar’s mission to drive sustainable energy adoption.
Process
Strategic Context and Goals
In mid-2024, zolar entered strategic discussions with Verivox, Germany’s second-largest comparison portal, with over 4.68 million monthly visitors at that time. The goal was to co-create an embedded tool to show homeowners their potential savings with a PV system and generate qualified leads for zolar’s sales funnel. Verivox’s vision of a transparent and accessible energy market aligned with zolar’s mission to drive sustainable energy adoption.
User Flow and Cross-Company Alignment
Together with stakeholders from Verivox and zolar, we mapped the user flow, defined the shared data points to be collected and explored a solution where homeowners would:
Compare energy provider on Verivox website.
Discover their PV potential.
Request a quote, converting CR0 and into a lead for zolar.
Mapping the user flow and requirements
User Flow and Cross-Company Alignment
Together with stakeholders from Verivox and zolar, we mapped the user flow, defined the shared data points to be collected and explored a solution where homeowners would:
Compare energy provider on Verivox website.
Discover their PV potential.
Request a quote, converting CR0 and into a lead for zolar.
Mapping the user flow and requirements
User Flow and Cross-Company Alignment
Together with stakeholders from Verivox and zolar, we mapped the user flow, defined the shared data points to be collected and explored a solution where homeowners would:
Compare energy provider on Verivox website.
Discover their PV potential.
Request a quote, converting CR0 and into a lead for zolar.
Mapping the user flow and requirements
Prototype & Technical Feasibility
We opted for an iframe MVP to meet Verivox’s timelines of 2 weeks for basic implementation. The feature was sliced into Jira tickets allowing multiple developers from both companies to work in parallel.
Solar savings calculator prototype
Prototype & Technical Feasibility
We opted for an iframe MVP to meet Verivox’s timelines of 2 weeks for basic implementation. The feature was sliced into Jira tickets allowing multiple developers from both companies to work in parallel.
Solar savings calculator prototype
Prototype & Technical Feasibility
We opted for an iframe MVP to meet Verivox’s timelines of 2 weeks for basic implementation. The feature was sliced into Jira tickets allowing multiple developers from both companies to work in parallel.
Solar savings calculator prototype
Outcome
The proposal was well received by both Verivox and zolar, described as “engaging”, “user-friendly”, and ready to launch on Verivox’s high-traffic platform to generate thousands of qualified leads per month while strengthening both brands’ positions in the sustainable energy market.
However, a strategic business pivot at zolar shifted focus away from direct installations, and the project was paused before going live. Despite this, the groundwork, assets, and partnership framework remain ready for future activation or adaptation.
Outcome
The proposal was well received by both Verivox and zolar, described as “engaging”, “user-friendly”, and ready to launch on Verivox’s high-traffic platform to generate thousands of qualified leads per month while strengthening both brands’ positions in the sustainable energy market.
However, a strategic business pivot at zolar shifted focus away from direct installations, and the project was paused before going live. Despite this, the groundwork, assets, and partnership framework remain ready for future activation or adaptation.
Outcome
The proposal was well received by both Verivox and zolar, described as “engaging”, “user-friendly”, and ready to launch on Verivox’s high-traffic platform to generate thousands of qualified leads per month while strengthening both brands’ positions in the sustainable energy market.
However, a strategic business pivot at zolar shifted focus away from direct installations, and the project was paused before going live. Despite this, the groundwork, assets, and partnership framework remain ready for future activation or adaptation.
Learnings
Bridge business and user needs: between lead-gen targets and a need for a seamless experience.
Cross-company collaboration alignment: facilitated activities that aligned both teams around shared goals.
Simplify complexity: Translated technical data into clear, actionable insights to engage homeowners.
Prioritize speed: Focused on a lean MVP approach to deliver high business impact under tight timelines.
Scalable and flexible design: Designed with adaptability to fit other platforms and partner contexts.
Learnings
Bridge business and user needs: between lead-gen targets and a need for a seamless experience.
Cross-company collaboration alignment: facilitated activities that aligned both teams around shared goals.
Simplify complexity: Translated technical data into clear, actionable insights to engage homeowners.
Prioritize speed: Focused on a lean MVP approach to deliver high business impact under tight timelines.
Scalable and flexible design: Designed with adaptability to fit other platforms and partner contexts.
Learnings
Bridge business and user needs: between lead-gen targets and a need for a seamless experience.
Cross-company collaboration alignment: facilitated activities that aligned both teams around shared goals.
Simplify complexity: Translated technical data into clear, actionable insights to engage homeowners.
Prioritize speed: Focused on a lean MVP approach to deliver high business impact under tight timelines.
Scalable and flexible design: Designed with adaptability to fit other platforms and partner contexts.