Digital Product Design Solution

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

35%

Improved Onboarding Process

Trust

Increase in User Retention

2nd Place

Increase in Time Spent on Website

Challenge

The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.